In a world full of stories, we trust in legacy.
LANG 1943 is not a revival and not a tribute. It is the institutional continuation of the life's work of Gerd-Rüdiger Lang — the man who gave mechanical watchmaking one of its defining chapters — carried forward by those who shared his vision.
A substantial stock of Swiss movements and manufacturing capability — the ground the manufacture is built on, not a limit it works within. Real assets, held and documented.
The intention that defines the house: to develop its own mechanical specialities — regulators and chronographs, conceived in the spirit of Gerd-Rüdiger Lang's love of complication with character.
A documented reputation across the leading independent voices in watchmaking, a prototype sold at Christie's, The Dubai Edit 2024, for roughly three times its estimate, and a name carried forward with those closest to it.
Gerd-Rüdiger Lang built his name on watches with mechanical character — on movements that show what they do. LANG 1943 sets out to continue exactly that: its own watchmaking, from the ground up.
The separated display of hours, minutes and seconds — a discipline of clarity and proportion, and one of the most demanding statements a manufacture can make.
The measurement of elapsed time — mechanically the most alive of complications, and the natural territory for a house built on character.
These calibres are conceived and form part of what this capital round is raised to develop. The foundation is in place. The work begins now.
The valuation is underpinned by real assets — Swiss movements, brand rights, inventory and documented reputation. Capital is raised to build the manufacture and develop its own calibres. Figures are indicative and detailed in the investment materials.
CH24 Watch of the Year Special Jury Prize — Lifetime Achievement Award 2023Awarded posthumously to Gerd-Rüdiger Lang by an international jury of watch journalists
invest@grlwatch.com
Private placement for qualified investors · By enquiry only · No public offering
This website is for information purposes only and does not constitute an offer or a solicitation to purchase securities. Investments carry risks, up to the total loss of the capital invested.
Georg Bartkowiak, Founder, LANG 1943
La Chaux-de-Fonds, Switzerland
E-mail: invest@grlwatch.com
GRL Watch AG is a Swiss stock corporation in formation, with its intended seat in La Chaux-de-Fonds. Until its entry in the commercial register, Georg Bartkowiak is responsible for the content of this website.
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